Brand Story

by Jay Nguyen

I have been thinking about creating my own active-wear brand for a while. Not only because of my passion for fitness, but also this lifestyle gives me strength to go through dark days in life. This is the purpose of 84aesthetics. As a founder, I would like to motivate people through training, no matter what you choose to train ; it could be running, yoga, boxing, or even golf. We_84aesthetics just want to make you “look good, feel good” in training. Another reason is also because in Vietnam, we do not have an activewear local brand being built in a proper way from branding to product packaging, so i would like to create a brand that is made in Vietnam and represents Vietnamese aesthetics.

Brand Vision

by Jay Nguyen

I want Vietnamese people to think of 84aesthetics as an Iconic of active-wear brand in Vietnam. The two key words that describe precisely the brand would be FUNCTIONALITY (advanced tech in clothes) and FASHIONABLE. To be more specific, the product we produce would be specifically designed and functioned well to adapt to the weather and customer’s needs. and still be fashionable.

Keywords

Bold, Aggressive, Friendly, Active, Modern, Iconic

The design was inspired by the shape of a dumbbell, a common workout instrument. The main component of the logo consisted of the number 84, both figures sliced in half and reunited together, signifying an integration of the spirit of training in all forms, as founder Jay mentioned in his brand story “i would like to motivate people through training, no matter what you choose to train“. The logo also imitates the shape of dumbbells if look sideways. The choice of font is bold and aggressive, aiming to suggest the brand’s spirit.

Link to 84 Aesthetics