AI’ve treated AI as a design discipline in its own right — experimenting with dozens of tools, building custom workflows, and following research so I’m always ahead of the latest developments. The goal isn’t novelty; it’s to make work that feels intentional, branded, and scalable. The results are images and videos that look designed, not generated — assets that carry the same craft as traditional production but move at a fraction of the time and cost. And the applications go further: coding websites with a distinct vibe, prototyping iOS apps, even developing an AI agent for a health company. These projects prove AI isn’t a gimmick, it’s a practical extension of design itself. Where most people skim the surface, I’ve made it part of my practice — using it not as a shortcut, but as a way to scale quality, consistency, and creativity.