1775 Coffee: Designing visuals that made people stop scrolling and start buying
Old Site
Project Overview
Problem / Challenge : The Gap
1775 Coffee had a premium product but weak visuals. Their original site lacked clarity and polish, costing trust and sales.
Objective: Elevate Visual Brand Identity
Refresh visuals and boost online sales by upgrading photography, website content, video ads, and email marketing.
What got done
Clarified the brand
Moved from unclear visuals to a premium look—better brand clarity, higher conversions.
Launched the digital shop
Redesigned Shopify site and email flows—making buying easy and appealing.
Created visuals worth stopping for
Produced professional product images and short, impactful video ads that drove clicks.
Ran smarter campaigns
Executed Google and social ads, informed directly by real sales data.
What I did
Shot like a pro
Captured premium, scroll-stopping product and lifestyle photos.
Filmed for engagement
Created short, attention-grabbing video ads for socials and Google placements.
Designed for conversion
Delivered core Shopify visuals and email sequences customers opened and bought from.
Tracked, tested, improved
Monitored ad performance, quickly refined designs to lift sales.
Social Media - Lifestyle, videos
Created short, engaging lifestyle content and videos—one piece hit 60K views in just 3 days, driving rapid brand awareness and engagement.
Video Editing - Reaching 45K View in 2 Days
Brand Awareness Video
Campaign Promotion Video
Brand Promotional Video
