1775 Coffee: Designing visuals that made people stop scrolling and start buying
(01)
PROJECT
OVERVIEW
1775 Coffee roasts single-origin beans with full transparency, giving credit to the farmers and a bold middle finger to corporate coffee chains.
As part of 1775 Coffee’s in-house media team, I was asked to refresh the brand and modernize its digital presence. I led the brand refresh and website updates to ensure the identity feels bold, consistent, and credible—positioning 1775 Coffee as a premium alternative to corporate chains while staying true to its rebellious roots.
Role
Brand Refresh
Deliverbles
Upgrading photography, website content, video ads, and email marketing.
Old Site
(02)
Opportunity
1775 Coffee had a premium product but weak visuals. Their original site lacked clarity and polish, costing trust and sales.
I refreshed the brand with sharper, more consistent visuals, shot premium product and lifestyle photography, and produced short video ads for social and Google placements. I designed Shopify assets and email flows that drove sales, then tracked performance and optimized the creative to keep lifting results.
(03)
New Product Images
Transformed static product shots into lifestyle visuals that create connection and narrative.
I replaced sterile pack shots with lifestyle scenes — coffee in hands, on tables, in everyday use. The result felt more human and connected, boosting sales by 20% more and driving a higher add-to-cart rate. All of this was achieved with advanced tools that deliver high-quality, consistent imagery at scale while cutting production costs.
(04)
Social Media and Videos
We built videos that feel closer to the brand.
— not just ads, but social assets and content that carry the identity consistently wherever it shows up. Created short, engaging lifestyle content and videos—one piece hit 60K views in just 3 days, driving rapid brand awareness and engagement.
Video Editing - Reaching 45K View in 2 Days
Brand Awareness Video
Campaign Promotion Video
Brand Promotional Video
