I’m Gordon Gao, a multidisciplinary designer who ships brand, product, web, and motion work that actually moves the needle. Pratt-trained in Brooklyn, I work fast, keep things clean, and care about results more than vibes.

I’ve helped build and grow work across 15+ brands in wellness, consumer, media, and finance. Campaigns I’ve designed and produced delivered 50+ pieces of content, including short-form video that hit 48K+ views, and I contributed to a site redesign that supported a $250K sales month. If it needs to look good and perform, I’m in.

AI isn’t my gimmick. It’s my workflow. I’ve built custom AI tools that cut a multi-hour decision process down to seconds and I’m trusted as an internal AI advisor across multi-brand teams. I work fluently with Runway, Firefly, Sora, and MidJourney, so we can scale image and video production without losing taste. The output looks designed, not generated.

How I work: start with the story, design the system, ship clean. I name my files, I keep the brand tight, and I don’t let “good enough” out the door.

If you want pretty pictures, there are plenty of places to scroll. If you want clarity, speed, and work that performs, let’s talk.