Roles
I started working as a designer role at Daniel Chocolates in Nov 2021.
Sitting at the “designer desk”, my responsibility includes the following.
Packaging & Graphic Design
One of my role at Daniel Chocolates is Packaging & Graphic Design:
Develop new product
Design packaging for seasonal product
Design personalized packaging for company clients including hotels, individual business, various organizations…etc
Spring & Summer
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I Love Your More than...
Valentine 2022
Packaging Design, 9 variations.
Can be seen in B.C, A.B in Canada
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I Love you More than... Gift box
Envelope Box designed with Valentine’s Theme.
Box with 16 Chocolates and a card.
Can be seen in B.C, A.B in Canada
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Tree of Love - Box with Sleeve
Valentine’s Theme with Tree elements, for a box of 22 chocolates.
Sold at Company website, Factory Store, Fresh Street Market, IGA supermarket…etc in 2023
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Tree of Love - Box with Sleeve
Valentine’s Theme with Tree elements, for 3 variation of boxes.
Sold at Company website, Factory Store, Fresh Street Market, IGA supermarket…etc in 2023
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Tree of Love - Bar
Valentine’s Theme with Tree elements, on a chocolate bar
Sold at Factory Store, Fresh Street Market, IGA supermarket…etc in 2023
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Tree of Love - Bar
Valentine’s Theme with Tree elements, on a chocolate bar
Sold at Company website, Factory Store, Fresh Street Market, IGA supermarket…etc in 2023
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Happy Mother's Day
Happy Mother’s Day Theme with tulips, for a box of 22 chocolates.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Easter Bunny
Easter Theme with Bunny elements, for a box of 22 chocolates.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
Fall & Winter
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Merry & Bright
Christmas Theme with a minimalist Christmas Tree, for a box of 22 chocolates.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Merry & Bright
Christmas Theme with minimalist Christmas tree on 85g bar.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Merry & Bright
Christmas Theme with a minimalist Christmas Tree, in an organza bag with 4 9g chocolates.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Peace on Earth
Christmas Theme with classical painting elements, for a box of 22 chocolates.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Peace on Earth
Christmas Theme with classical painting elements. 3 Variations.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Santa & Kids
Christmas Theme with drawings. 3 variations.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Trick or Treat
Halloween Theme with illustrated character. 4 variations.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Happy Thanksgiving
Thanksgiving Theme with illustrated plane and tractor. 3 variations.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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Happy Thanksgiving
Thanksgiving theme with collage photography, for a box of 22 chocolates.
Sold at Company website, Factory Store, Fresh Prep. , various hotels, Daniel’s Wholesale Partner in 2023
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Happy Thanksgiving
Thanksgiving Theme, with illustrated plane and tractor.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
Misc
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Iconic Vancouver - Bars
Tourism series for Vancouver.
Photography of Vancouver with a QR Code for access to more tourist information located at Company Website.
Sold at Company website, Factory Store, Hudson News YVR, various hotels, Daniel’s Wholesale Partner
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Iconic Vancouver
Tourism series for Vancouver.
Photography of Vancouver with a QR Code for access to more tourist information located at Company Website.
Sold at Company website, Factory Store, various hotels, Daniel’s Wholesale Partner
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POSSIBILITY - TED X Daniel Chocolates
Speaker Gift
TED x Daniel Chocolates.
TED 2023 | Possibility | April 2023
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POSSIBILITY - TED X Daniel Chocolates
Speaker Gift
TED x Daniel Chocolates.
TED 2023 | Possibility | April 2023
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POSSIBILITY - TED X Daniel Chocolates
Speaker Gift
TED x Daniel Chocolates.
TED 2023 | Possibility | April 2023
Marketing & Social Media
One of my main duty apart from social media accounts is to make seasonal & pre-pack catalogues.
I have also completed a few digital marketing campaign in the form of email marketing, social media pushing, branding…etc
At the same time, I was in charge of the social media account and have created a series of postings and videos.
Mailchimp email marketing
Increase brand awareness
Social media posting creation
Product photography
Product videography
One of the first thing I’ve created for Daniel Chocolates’s social media presence is a “theme tune” for all the videos posting on Daniel Chocolate’s Instagram account.
I composed the tune under the inspiration of the theme song from the movie Willy Wonka & The Chocolate Factory. Which corresponded with the brand.
Click “play button” to listen to “Daniel’s Tune”
Instagram Posts
Instagram Reels
Catalogues
Below are an example of some of the catalogues I’ve created for Daniel Chocolates for Christmas 2023
Mailchimp Campign
In the world of chocolate, Christmas represents a peak sales season.
The a Mailchimp Campaign I have created for Daniel Chocolate aimed at promoting their selection of Business Gifts. To increase sales and at the same time add on to their website traffic.
Being prioritized as one of the top item in the email, the two button will help remind and inform the reader where to get the most important thing for the promotional email - Catalogue and order form.
Sample of best selling products for best exposure. In the ending of the email, the two button for catalogue and order form is again reminded. Also links to social media are also presented.
Misc
UI/UX & Web Design
Apart from packaging, marketing…etc
My role also includes
Maintaining Daniel Chocolate’s website -
Regularly design and update hero banner with seasonal message
Update and add products to the shopping page
Create & Set up Coupons
Change shipping settings to keep up with the promotion on display.
Update information on website
Create and Design pages for website expansion -
Creating a landing page for easy access to all the links used by Daniel Chocolate. Regularly updating its content for the latest season.
As part of a campaign for wedding products, conduct user experience research project and also designing UI for web page.
