1775 Coffee × Cybertruck Giveaway:
How Bold Visuals Sparked $400K+ in Sales
Project Overview
What was going on
1775 Coffee needed a big campaign to boost visibility and sales. The promo: a chance to win a Tesla Cybertruck and $30K cash, earned by buying coffee. The stakes were high, and the visuals had to match.
What got done
Generated at least $400K in direct sales during the promotion.
Videos and social content drove massive engagement—one video hit 60K views in 3 days
Clear, striking Cybertruck Car-Wrap Design and digital assets that elevated the brand’s online presence
What I did
Designed the custom Cybertruck wrap that anchored the campaign
Created video ads (Instagram, YouTube, Rumble) that actually converted
Built email graphics, social posts, and website visuals to drive promotion sign-ups and sales
Landing Page
Car Wrap Design
I designed a bold black-on-black Cybertruck wrap for 1775 Coffee’s giveaway campaign. Targeting conservative Americans, it subtly celebrated patriotism and individuality. Matte black visuals paired with premium gold typography drove instant attention, engagement, and sales.
Promotional Assets - Lifestyle Static Images
