1775 Coffee × Cybertruck Giveaway:
How Bold Visuals Sparked $400K+ in Sales
Project Overview
What was going on
1775 Coffee needed a big campaign to boost visibility and sales. The promo: a chance to win a Tesla Cybertruck and $30K cash, earned by buying coffee. The stakes were high, and the visuals had to match.
What got done
Generated at least $400K in direct sales during the promotion.
Videos and social content drove massive engagement—one video hit 60K views in 3 days
Clear, striking Cybertruck Car-Wrap Design and digital assets that elevated the brand’s online presence
What I did
Designed the custom Cybertruck wrap that anchored the campaign
Created video ads (Instagram, YouTube, Rumble) that actually converted
Built email graphics, social posts, and website visuals to drive promotion sign-ups and sales
Landing Page
Car Wrap Design
I designed a bold black-on-black Cybertruck wrap for 1775 Coffee’s giveaway campaign. Targeting conservative Americans, it subtly celebrated patriotism and individuality. Matte black visuals paired with premium gold typography drove instant attention, engagement, and sales.
Promotional Assets - Lifestyle Static Images
Promotional Assets - Lifestyle, videos
Since the Cybertruck was in the US, and unavailable locally pre-wrap, I had to create compelling horizontal-format content from scratch. Leveraging AI tools—text-to-image, image-to-video, and text-to-voice—I quickly produced high-quality videos optimized for website banners and YouTube ads.
Social Media - Lifestyle Static Images
Promotional Assets - Reel Format (Vertical Video)
We collaborated with well-known social media creators who matched our core audience—but their original videos often lacked promotional punch. I took those clips, recut and edited them, added strategic messaging, dynamic pacing, and engaging audio. These refreshed reels performed strongly on Instagram and Google, with one hitting 60K views in just 3 days, clearly proving the value of thoughtful editing and creative storytelling.
Video Editing - Reaching 65K View in 3 Days
Brand Awareness Video
Campaign Promotion Video
Brand Promotional Video
The Outcome (Why it mattered)
The Challenge
1775 Coffee partnered with Rumble for a bold promotion—giving away a Tesla Cybertruck and $30K cash. The Cybertruck needed to become a striking, mobile billboard: bold enough to turn heads, yet seamlessly aligned with 1775 Coffee’s premium visual identity.
Impact
The custom-designed Cybertruck wrap, combined with compelling videos and digital content, turned a bold idea into real-world results. It became an instant attention magnet, generated over $400K in sales in just a few months, and drew massive online engagement—proving that strong visuals drive action.
