Project Overview
Brought onboard as a Designer and Consultant, my mission was to refresh the "Her Nose Knows" brand, aligning it with current market trends and consumer needs. The brand faced the challenge of an outdated image that required a strategic overhaul to resonate with today's audience.
Original Branding/Product
Updated Branding
Within a super urgent deadline ( 1 week! including production). I designed the product, chosen the bottle from a existing catalogue (it’s a Loooong Catalogue, trust me).
We decided to use the idea: to have a drink with our hero, instead of having to drink some real alcohol (well you still can), the scent delivers the scenario - thus the design and packaging of the product.
And also, as an Industrial Designer, I’ve taken care of training them on the in-house small batch production as well. But that’s another story, if you are interested, hit me up!
Female Artist Series
The Female Artist Series is a line of reed diffusers that celebrates the artistic legacies of Marguerite Duras, Virginia Woolf, Simone de Beauvoir, San Mao, Li Qingzhao, and Xiao Hong. Each fragrance is designed to reflect the unique contributions of these renowned female artists.
Product Identity Building
With the help of Mid-Journey & ChatGPT4.0, I have created portrait of each female artist. And a scent card is attached in each packaging.
Simone de Beauvoir
Virginia Woolf
Li Qingzhao
Marguerite Duras
San Mao
Xiao Hong
Future Planing
For the next product, we decided to start a new line, under the female artist series.
Scented Candles.
Here are some of the works, including an exploration of logos during the logo design process.
Project
Scented Candle
Time to publish
unkown
Process | Unused Designs
