Roles

I started working as a designer role at Daniel Chocolates in Nov 2021.

Sitting at the “designer desk”, my responsibility includes the following.


Packaging & Graphic Design

One of my role at Daniel Chocolates is Packaging & Graphic Design:

  • Develop new product

  • Design packaging for seasonal product

  • Design personalized packaging for company clients including hotels, individual business, various organizations…etc

Spring & Summer

Fall & Winter

Misc

Marketing & Social Media

One of my main duty apart from social media accounts is to make seasonal & pre-pack catalogues.

I have also completed a few digital marketing campaign in the form of email marketing, social media pushing, branding…etc

At the same time, I was in charge of the social media account and have created a series of postings and videos.

  • Mailchimp email marketing

  • Increase brand awareness

  • Social media posting creation

  • Product photography

  • Product videography

Instagram

One of the first thing I’ve created for Daniel Chocolates’s social media presence is a “theme tune” for all the videos posting on Daniel Chocolate’s Instagram account.

I composed the tune under the inspiration of the theme song from the movie Willy Wonka & The Chocolate Factory. Which corresponded with the brand.

Click “play button” to listen to “Daniel’s Tune”

Catalogues

Below are an example of some of the catalogues I’ve created for Daniel Chocolates for Christmas 2023

Mailchimp Campign

In the world of chocolate, Christmas represents a peak sales season.

The a Mailchimp Campaign I have created for Daniel Chocolate aimed at promoting their selection of Business Gifts. To increase sales and at the same time add on to their website traffic.

Being prioritized as one of the top item in the email, the two button will help remind and inform the reader where to get the most important thing for the promotional email - Catalogue and order form.

Sample of best selling products for best exposure. In the ending of the email, the two button for catalogue and order form is again reminded. Also links to social media are also presented.

Misc

More Projects

Visual Design

Product | UI/UX Design