Roles
I started working as a designer role at Daniel Chocolates in Nov 2021.
Sitting at the “designer desk”, my responsibility includes the following.
Packaging & Graphic Design
One of my role at Daniel Chocolates is Packaging & Graphic Design:
Develop new product
Design packaging for seasonal product
Design personalized packaging for company clients including hotels, individual business, various organizations…etc
Spring & Summer
Fall & Winter
Misc
Marketing & Social Media
One of my main duty apart from social media accounts is to make seasonal & pre-pack catalogues.
I have also completed a few digital marketing campaign in the form of email marketing, social media pushing, branding…etc
At the same time, I was in charge of the social media account and have created a series of postings and videos.
Mailchimp email marketing
Increase brand awareness
Social media posting creation
Product photography
Product videography
One of the first thing I’ve created for Daniel Chocolates’s social media presence is a “theme tune” for all the videos posting on Daniel Chocolate’s Instagram account.
I composed the tune under the inspiration of the theme song from the movie Willy Wonka & The Chocolate Factory. Which corresponded with the brand.
Click “play button” to listen to “Daniel’s Tune”
Instagram Posts
Instagram Reels
Catalogues
Below are an example of some of the catalogues I’ve created for Daniel Chocolates for Christmas 2023
Mailchimp Campign
In the world of chocolate, Christmas represents a peak sales season.
The a Mailchimp Campaign I have created for Daniel Chocolate aimed at promoting their selection of Business Gifts. To increase sales and at the same time add on to their website traffic.
Being prioritized as one of the top item in the email, the two button will help remind and inform the reader where to get the most important thing for the promotional email - Catalogue and order form.
Sample of best selling products for best exposure. In the ending of the email, the two button for catalogue and order form is again reminded. Also links to social media are also presented.