1775 Coffee: Cybertruck giveaway
Campaign design across a vehicle wrap, web and video
Year
2024–2025
Deliverables
Cybertruck wrap, landing-page visuals, email graphics, static ads and video
Client
1775 Coffee
Role
Wrap design, landing-page visuals, paid and social creative, short-form editing and photo/video direction.
A WeRoar / Coulson Capital project. The campaign needed a visual direction before the vehicle was available to shoot locally. I organised the required assets and carried the concept across physical and digital formats.
Vehicle wrap
I developed the black-and-gold wrap design and worked with the wrap maker to build the full wrap template from scratch under a tight deadline, with no ready-made template available. The visual direction then carried into the campaign assets.
Digital rollout
I extended the giveaway direction across landing-page visuals, email graphics, paid ads and social content, keeping the vehicle and product presentation consistent across placements.
Motion & production
I used AI-assisted imagery, animation and voice where useful for horizontal campaign video, then refined the material with design and editing tools. Creator footage was also re-edited into vertical reels with tighter pacing and messaging.
