Coulson Capital
Brand identity & WordPress website
Year
2025
Deliverables
Logo system, Figma web design, WordPress development, digital collateral and motion
Client
Coulson Capital
Role
Visual identity, website design and WordPress build.
I worked on the parent-company rebrand from Stardust Group to Coulson Capital, carrying the identity into a website and supporting brand materials.
Challenge & direction
The previous Stardust Group identity no longer matched the parent company. The brief was to introduce Coulson Capital and make its portfolio easier to understand while preserving the independent brands’ identities.
Identity system
A brushstroke C became the main identifier, paired with a black, white and gold palette. The mark and supporting system carry through the parent brand’s digital and presentation materials.
Website
I designed the layouts in Figma and built the website in WordPress. The site introduces the parent company before presenting its portfolio, with modular content and clear calls to action.
Brand activation
The identity extends into banners, social graphics, video introductions and presentation materials, carrying the same visual system into everyday brand use.
