1775 Coffee × Cybertruck
A custom vehicle wrap and connected campaign for the 1775 Coffee giveaway.
Overview
A physical centerpiece for a digital campaign.
1775 Coffee partnered with Rumble on a promotion offering a Tesla Cybertruck and $30K cash, with entries earned by buying coffee. I designed the custom vehicle wrap and campaign visuals across video, email, social and website placements.
- What I did
- Designed the custom Cybertruck wrap; created video ads for Instagram, YouTube and Rumble; built email graphics, social posts, landing-page and website visuals.
Results
A campaign across physical and digital touchpoints.
The promotion generated at least $400K in direct sales. This was a campaign-wide result, supported by the offer, distribution and creative work; it is not a design-only attribution.
My contribution connected the custom wrap with static ads, video edits, email graphics and landing-page visuals. Creator-led video content reached 60K+ views.
Wrap design
Building the template from scratch.
For the 1775 Coffee Cybertruck campaign, I designed the vehicle wrap and developed the complete wrap template from scratch in collaboration with the wrap fabricator. No ready-made template was available, and the project had a very tight turnaround. My role went beyond creating the graphics: I worked directly with the fabricator to develop the template needed for the wrap.
Campaign imagery
Putting the vehicle and product in the same story.
I developed lifestyle visuals that brought the Cybertruck, coffee products and giveaway message together for campaign and website use.
Video production
Creating content before the wrapped vehicle was available.
Since the Cybertruck was in the US, and unavailable locally pre-wrap, I had to create compelling horizontal-format content from scratch. Leveraging AI tools—text-to-image, image-to-video, and text-to-voice—I quickly produced high-quality videos optimized for website banners and YouTube ads.
Social edits
Adapting creator footage for the campaign.
I adapted footage from creators whose audiences matched the campaign, recutting the clips with promotional messaging, pacing and audio. The resulting edits were used across Instagram and advertising placements.
Outcome
A connected physical and digital rollout.
The Cybertruck became a mobile billboard aligned with 1775 Coffee’s premium identity. Its custom wrap and connected website, video and social content brought the physical prize into the wider digital promotion.