Vancouver, Canada · Designer
Multidisciplinary designer across brands, digital experiences and physical products.
I turn messy ideas into clear, shippable visuals that stay consistent across channels.
16+ brands · 60+ assets · 48K+ views · campaign and site work tied to real sales outcomes
SELECTED WORK
WeRoar
Brand, web and campaign design
Brand, web, packaging and campaign work for a portfolio of businesses, created as part of an in-house team working across 16+ brands.
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1775 Coffee
Campaign and ecommerce design
Campaign and ecommerce design for 1775 Coffee, connecting product visuals, promotional creative and the online shopping experience.
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Daniel Chocolates
Packaging, photography and campaigns
Packaging, product photography and seasonal campaigns for a Vancouver chocolatier, carried across print, ecommerce and email.
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“Gordon, More or Less”
Web experience · Visual direction · AI interaction
Three ways to explore one portfolio, with an AI guide to the work behind it. Visual direction, responsive interaction and conversation design in an evolving site.
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Campaign video
Video editing and motion
A selection of commercial edits, giveaway promotions and pre-roll ads, shaped through pacing, typography and motion.
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Industrial Design
Form, materials and prototyping
Lighting, spatial installations and packaging, showing how I develop physical ideas through form, materials, prototyping and production.
View projectExperience, over time.
From industrial design to brands and digital experiences.
Select a period to explore. Swipe for more on smaller screens.
ABOUT GORDON
I’m Gordon, a Vancouver-based designer with a background in industrial design. My work connects what people see on a screen with what they hold in their hands. I work through the details that turn a direction into something a team can publish or produce—from page layouts and packaging to photography and motion.
More about GordonSELECTED BRANDS AND PROJECTS
Coulson Capital · Daniel Chocolates · 1775 Coffee · WeRoar
CAPABILITIES
Brand & integrated campaigns
Visual identities, campaign creative and reusable templates for digital and print.
Web & ecommerce UX
Page structure, user flows, responsive layouts and website design and build support.
Physical product & packaging
Product concepts, structural packaging, sourcing and production-ready files.
Motion, video & photography
Short-form editing, motion graphics and product imagery for websites and campaigns.