Case study / Daniel Chocolates · Ecommerce · UI/UX
Wedding & celebrations
Making chocolate options and pricing easier to explore.
Daniel Chocolates
Project overview
Redesign the Wedding and Celebrations page for Daniel Chocolates. The objective was to create an inviting and elegant online page where customers could explore wedding product options and pricing.
- Client
- Daniel Chocolates
- Project
- Wedding and Celebrations page redesign
The original experience
Customers used a web form, called the office, or emailed the team to enquire about wedding orders. The redesign brought product options and pricing into the browsing experience.
Wedding & celebrations
An introduction to the collection, with routes into customized chocolate bars and wedding favours.
Customized chocolate bars
The product introduction, selection steps, drop-down price list and inspiration gallery help customers explore the available options.
Wedding & celebration favours
A matching sequence introduces the favours, guides product selection, and keeps the price list and inspiration gallery together.
