Daniel Chocolate has been the choice for many celebration & weddings in across Canada as well as top hotel chains like Fairmont, Delta…etc Apart from the exceptional quality of the chocolate, Daniel Chocolates also provides one of the best personalization programs options for its customers.
However, there has been a raising complains and request online and in-store about finding it hard to access and are complaining there’s lack of knowledge and useful resources online.
The current state for consulting on these personalization projects are by visiting/calling/emailing the store. The current CTA (Call-to-Action) on the company website are missing, the only way to access to the program is by filling up a web form. And the only ways of browsing items are by requesting a catalogue.
It was, therefore, necessary to create an online access for customers for exploration on the program. So as to reduce the steps for customers to learn about the program, increase website traffic and re-introduce the program…etc