Case Study

Role: User Experience Design | Web Design

Contribution

User Experience

Web Design

Responsive Design

Project Timespan

2 Months

Daniel Chocolate has been the choice for many celebration & weddings in across Canada as well as top hotel chains like Fairmont, Delta…etc Apart from the exceptional quality of the chocolate, Daniel Chocolates also provides one of the best personalization programs options for its customers.

However, there has been a raising complains and request online and in-store about finding it hard to access and are complaining there’s lack of knowledge and useful resources online.

The current state for consulting on these personalization projects are by visiting/calling/emailing the store. The current CTA (Call-to-Action) on the company website are missing, the only way to access to the program is by filling up a web form. And the only ways of browsing items are by requesting a catalogue.

It was, therefore, necessary to create an online access for customers for exploration on the program. So as to reduce the steps for customers to learn about the program, increase website traffic and re-introduce the program…etc

The Challenge

The challenge, while working on the project was to keep it minimalist and easy to navigate. Within the program, there’re a few different options including different kind of chocolate, different weight, pieces included. With so many options to show, one of the factors to transform viewing-customers to actual buying-customers is to make sure all of the customers are only viewing the kind of chocolate they are looking for, clear pricing for better budgeting and also project timeline.

The Goal

The primary goal is to engineer a website(page) that is specifically dedicated to the Wedding/Celebration Program. With clear, easy to navigate and category specified content. The main focus was to provide a platform for customers to see what the program has to offer and also to reduce the time wasted in the communication between the customers and the team.

Solution

Wedding & Celebrations

Customized Chocolate Bar

Intro

Drop-down Price-list

Inspiration Gallery

Wedding & Celebration Favors

Intro

Drop-down Price-list

Inspiration Gallery

Social Media Launch

Website Banner

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