Overview

This was a 1-day test project to reimagine the Freshslice homepage. The brief was open-ended: elevate the brand’s digital presence while keeping the bold, fast, no-frills energy that defines Freshslice. I redesigned the homepage from the ground up using stock assets and AI-assisted workflows to move quickly—while still focusing on clarity, craveability, and conversion. I also produced a short brand awareness video for hero placement to drive more visual impact and reflect modern QSR expectations.

Role

Solo Designer (Test Project)

UX/UI Design, Homepage Redesign, Video Editing, Visual Direction, AI Content Integration

Current Site

The Challenge

Freshslice’s current website felt dated, cluttered, and didn’t reflect the crave-worthy energy of the brand. The layout lacked hierarchy, visuals felt flat, and the user journey—especially on mobile—was unclear. The challenge was to redesign the homepage in just one day, using stock and AI-assisted tools, while still making it feel bold, appetizing, and aligned with a fast-moving QSR brand.

The Goal

Create a sharp, high-impact homepage concept that could serve as both a refreshed brand expression and a more conversion-focused user experience. The goal was to bring more clarity, crave-ability, and hierarchy to the Freshslice digital presence—without losing the speed, attitude, or accessibility that defines the brand.

Solution

Live Site - Desktop Only

Brand Awareness Video

I created a short-form brand awareness video concept for Instagram, using Freshslice’s line “Fresh Lives Here” as the creative anchor. The goal was to make it quick, craveable, and scroll-stopping. I edited together rapid cuts of stock footage (closely matched to Freshslice’s pizza style) with AI-generated video elements to add energy and visual variety. The result was a fast-paced, mobile-first ad concept built for Meta platforms—designed to hook attention in under 3 seconds.

More Projects

Product Design | UI/UX Works

Visual Design | Industrial Design