Case study / Brand identity · Product design · Website
WellnessPay
A brand and website for healthcare payments.
WeRoar
Project overview
WellnessPay was a new player entering the healthcare payments space. It needed a brand, a website, and a clear way to communicate a technical product without feeling cold or corporate.
- Role
- Product designer
- Scope
- Branding, UI/UX design, interaction, visual design, prototyping and testing
The challenge
Build a visual identity and web presence from the ground up, making the product easier to understand for people encountering WellnessPay for the first time.
The goal
Build a full visual identity and web presence that made WellnessPay feel clear, credible, and human. The goal was to balance trust and accessibility—designing a brand that could work across B2B sales, investor decks, and actual users navigating the site for the first time.
The solution
The visual identity and website brought the brand and product explanation together across desktop and mobile.
