WeRoar

Overview

One team, a portfolio of brands.

At WeRoar, the marketing team behind Coulson Capital, I started as a designer/video editor and quickly became the go-to across brand, product, packaging, web, social, and motion. The work spanned 16+ brands and 60+ shipped assets, along with internal AI workflows that helped speed up the team’s process.

Coulson Capital

A new identity for the parent company.

Role: Brand design, product UI/UX & web design

Coulson Capital runs a portfolio of independent brands in media, health, wellness, biotech, and community. As part of Coulson Capital’s in-house media team, I was asked by founder Foster Coulson to retire the Stardust Group brand and relaunch the parent as Coulson Capital. I led the rebrand and website so the growing portfolio reads credible, clear, and easy to scale.

WellnessPay

Making healthcare payments easier to understand.

Role: Brand design, product UI/UX & web design

WellnessPay was a new player entering the healthcare payments space—and they had no brand, no site, and no clear way to communicate what they actually offered. The challenge was to build everything from scratch: a look, and a way to explain a technical product in a way that didn’t feel cold or corporate. I led the branding and website design.

The Wellness Company

Turning source footage into campaign creative.

Role: Graphic design & video editing

I created static and video assets for Meta and programmatic campaigns, turning influencer content into paid and social creative. I became the team’s go-to video editor and handled much of the brand’s ongoing video output.

The creative supported a campaign with $13K in spend and $200K+ in revenue, including $167K during the first two weeks. These are campaign-level results, rather than revenue attributed to design alone.

Zelenko Labs

Bringing product imagery and paid creative together.

Role: Graphic design, video editing & product photography

Built static and video creative for Meta Ads and programmatic campaigns, and turned influencer content into paid and social assets. The work had to move fast, stay clear, and perform. To improve the image quality, I was also the product photographer for the brand.