GORDON GAO
GORDON’S DESKTOP · VANCOUVER, CANADABRAND · WEB · MOTION · PACKAGING
GORDON’S DESKTOP / 1775 Coffee
Selected work

1775 Coffee

Product imagery, campaign creative and ecommerce design for 1775 Coffee.

Overview

A consistent brand, from product to screen.

1775 Coffee is a premium challenger brand built around high-altitude, single-origin Bolivian beans and a bold, direct, product-first identity.

My contribution connected product visuals, campaign assets, paid media and social content with updates to the existing Shopify site.

Campaign & website

Connecting the campaign to the shopping experience.

I designed static and motion assets for 1775 Coffee’s Cybertruck giveaway, including the vehicle wrap, and refreshed key sections of the main website. I carried the visual direction across promotional content, landing pages and the existing Shopify site to keep the campaign and shopping experience consistent.

Paid media

One campaign, adapted to each placement.

I developed static and motion ads for product launches, the Cybertruck giveaway and seasonal promotions, adapting the compositions and messaging for each placement. The work included display banners and paid-social formats, supported by the same product imagery and brand direction used on the website.

1775 × Rumble — Coffee film

A short brand film built around product imagery and bold yellow typography.

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Social content

Short stories built around the brand.

I edited creator footage and developed short-form lifestyle content that stayed close to the brand. One piece reached 48K+ views in three days, helping build awareness around the campaign.

Product imagery

Showing the coffee in context.

I combined real product photography with digitally constructed environments to create lifestyle imagery for campaigns, the website and social content. The work covered coffee bags, pods and the wider product range, keeping materials and product details clear within each scene.

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